0 Soichiro Honda (Founder Honda Motor Company)

A dream
Throughout his life, Soichiro Honda never forgot the day he became a small figure who ran hopelessly after the first motor car he ever saw.

Long before it actually reached Yamahigashi, a small village in Japan's Shizuoka prefecture (now called Tenryu-shi), its own extraordinary noise heralded its imminent arrival. The small boy who heard the rumble was at first astonished, then excited, and finally enthralled, by it.

Later he would describe that moment as one of those life-changing experiences. He was seeing his first car, and as he began to tremble the closer it drew, and the dust cloud of its passage engulfed him, something inside him was triggered off.

"I turned and chase after that car for all I was worth," he said later. "I could not understand how it could move under its own power. And when it had driven past me, without even thinking why I found myself chasing it down the road, as hard as I could run."

He had no chance of catching it, and the experience became a symbol for his life: always he was chasing something that was just beyond his reach. By the time the road was empty and the car long departed, the young boy continued to stand there breathing in its gasoline stench. When he came upon a drop of its precious lifeblood spilled on the dusty track, he dropped to his knees and sniffed the oily stain like a man in a desert smelling water.


Soichiro Honda was born in Yamahigashi on November 17 1906. His father, Gihei Honda, was the local blacksmith but could turn his hands to most things, including dentistry when the need arose. His mother, Mika, was a weaver.
Honda's subsequent spirit of adventure and determination to explore the development of new technology had its roots in his childhood. The family was not wealthy, but Gihei Honda instilled into his children the ethic of hard work, and a love of mechanical things. Soichiro soon learned how to whet the blades of farm machinery, and how to make his own toys. A nearby rice mill was powered by a small engine, and the noise fascinated him. He would demand daily that his grandfather took him to watch it in action. At school he got the nickname 'black nose weasel', which is less derogatory in Japanese than it sounds in English, because his face was always dirty from helping his father in the forge.

Soichiro Honda's childhood days are full of examples of technical ingenuity, including using a bicycle pedal rubber to forge his family's seal on school reports that were less than promising.

The bicycles had another use: those that his father sold from the shop he subsequently opened helped Honda to hone his engineering skills. As he grew, the dream of the car on the country road acted like a magnetic force, drawing him ever closer towards things mechanical. In 1917 a pilot called Art Smith flew into the Wachiyama military airfield to demonstrate his biplane's aerobatic capabilities. Honda raided the family's petty cash box, 'borrowed' one of his father's bicycles and rode the 20 kilometers to a place he had never before visited. When he got there he soon realized that the price of admission, let alone a flight, was far beyond his meagre means, but after climbing a tree he watched the plane in motion, and that was enough. When Gihei Honda learned what his son had done to get to the airfield, he was more impressed with his initiative, determination and resilience than he was angry with him for taking the money and the bike.

Adult years

By 1922 Honda was working in an auto shop in Tokyo called Art Shokai. Initially he had done menial tasks, but more and more he became a trusted mechanic. He worked on the racing car Art Daimler, then the famous machine born from the marriage of a Curtiss aircraft engine and an American Mitchell chassis. The need to make parts for this monster taught him things that would be invaluable later in life.

When Shinichi Sakibahara raced the car for the first time at Tsurumi, and won the Chairman's Trophy, the young man riding alongside as his mechanic was Soichiro Honda. He was 17 years old.

As customers brought in Mercedes, Lincolns and Daimlers for attention, Honda's experience grew in proportion with his ambition. Four years after that first race he started his own Art Shokai auto shop in Hamamatsu . It opened its doors for business on the day that, thousands of miles away on Daytona Beach , Frank Lockhart crashed to his death trying to break the land speed record. April 25, 1928. The American track star and the Japanese kid lived in different worlds but had much in common besides their willingness to take a risk. Lockhart's mechanical genius had set new standards for record car design, and in the years that followed Soichiro Honda's own technological ideas would similarly revolutionize Japan 's motorcycle and automobile industries.

Yet Honda himself never sought dominance in his homeland. At a time when nationalism was at its peak, he always saw the bigger picture. "I knew that if I could succeed in the world market," he said, "then automatically it would follow that we led in the Japanese market."

Employees in the Art Shokai shop soon came to understand that sloppy workmanship and poor performance would not be tolerated, but while his tool-hurling antics did not always encourage loyalty, those who stayed recognized his total determination to succeed and to establish an engineering business second to none. And Honda was sufficiently aware of his own managerial shortcomings.

Honda Motor Company

The history of the Honda Motor Company began with the vision of one man - Soichiro Honda. His dream was personal mobility for everyone.

Honda Motor Co. Ltd. was established in September 1948, initially to build small capacity motorcycles to get Japanese workers mobile. While Honda focused his considerable energies on the engineering side, using all the experience he had painstakingly accumulated, including time out taken to study piston ring design at Hamamatsu tech and subsequent experimentation with a small engine-powered bicycle, he left the running of the company in the hands of Takeo Fujisawa. His most trusted friend and urged him to look to the long-term. They complemented one another perfectly.

When the first fruits of their partnership hit the streets it was a 98cc two-stroke motorcycle appropriately named 'Dream' . Several times Honda Motor Co. sailed close to the rocks in the years that followed, for both Honda and Fujisawa were gamblers who knew that expansion would only be possible with risk. Growth at one stage was unprecedented, until the purchase of state-or-the-art machinery in the early Fifties led them perilously close to bankruptcy. But Honda was never faint-hearted.

'Challenging the Limits' is a phrase commonly heard across the length and breadth of Honda. It was made popular by its founder, Soichiro Honda, who knew that his fledgling company had to out-think and out-perform its competitors every step of the way in order to survive. After all, he started out at a time when his country was devastated by war.

To make these things, Honda also changed marketing methods, and manufacturing. High quality comes from a creative combination of design for use and design for manufacturing, all aimed to hit a specific market need. A product that can be made in easy steps can be made well, and a product that does its job reliably pleases its users.

The step-through Honda Cub was the first international success for the Honda Motor Company, and it was a model for all the successes that were to follow. Recognize a need, create a unique way to satisfy it, incorporate unusual performance, quality and reliability, then build from an expanding reputation into yet other areas. This pattern defined the Honda Way. A need was recognized, and after trial and error, the trouble-free, easy-to-operate 50cc Cub was created.

Marketing targeted the general public with good, clean two-wheeled fun, and introduced millions to motorcycling. When the market was saturated, Honda had the vision to see that a similarly trouble-free kind of sports motorcycle could become equally popular, building on the proven reputation of the Cub. As that success expanded into many countries, Honda expanded its line, always offering customers a step up to more sophisticated models.

Honda opened his first dealership in Los Angeles with six employees in 1959. By 1963, Honda was the top-selling brand of motorcycles in the United States. In 1961 the company produced 100000 motorcycles in a month, and in 1968 Honda has sold its 'millionth' bike. Till the end of 80's Honda has held a 60% position on the world market of motorcycles, and in 1990 the yearly output of bikes has reaches 3 million items. Now the dream of his childhood was becoming real. Soon thereafter came auto production, and the rest of the story is familiar recent history.

'Racing is in our blood'

Later his reaction was to embark on the Tourist Trophy race program that would eventually make Honda's name as an international motorcycle manufacturer. It took him five years, but by 1959 Hondas were racing on the Isle of Man. Two years later they were the talk of the TT.

Soichiro Honda was the prototypical F1 engineer. He was always probing new limits of technology, always seeking better and greater feedback from the men who rode or drove the machines that bore his name. He preached the gospel that ambition was no sin, and that success was the reward for hard work and investment. Honda was the first major manufacturer to understand that motorsport was the perfect crucible in which to develop not just superior machines, but superior engineers, and today every global player in the F1 game rotates its engineers through its motorsport programs.

Honda's lifestyle and last days

Yet there was more than even that to Honda. He and his wife Sachi both held private pilot's licences, he was still skiing, hang-gliding and ballooning at 77, and he was a highly accomplished artist. And he was a man of rare understanding. He had never wanted to follow his father in the smithy or the bicycle shop, and he and Fujisawa made a pact never to force their own sons to join the company. Soichiro Honda died in Tokyo's Juntendo Hospital on August 5 1991, aged 84 years and eight months.

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